product · May 18, 2026

Clay Announces Pricing Overhaul on March 11, 2026 with Internal Memo

Clay co-founder and Head of Finance Karan Parekh published an internal memo on March 11, 2026 detailing the most significant pricing change since launch. The company restructured from a single credit model to separate Data Credits and Actions meters, dropping data costs 50 to 90 percent across providers and passing AI models at zero markup. Plans shifted from Starter, Explorer, and Pro to Launch at $185 per month and Growth at $495 per month with Enterprise custom. Existing self-serve customers were grandfathered on legacy plans. The memo noted an expected 10 percent revenue decline and addressed prior losses in the Pro segment from a 2022 mispricing decision.