product · May 14, 2026
Omnisend Launches Model Context Protocol Integration with ChatGPT
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Omnisend announced the launch of Model Context Protocol (MCP) on May 12, 2026, enabling merchants to access the platform directly within ChatGPT. The integration allows users to analyze marketing performance, identify revenue opportunities, and execute campaigns using natural language prompts without navigating separate interfaces. MCP supports ChatGPT and Claude, with expansions planned for additional AI tools. Omnisend's Charleston, South Carolina headquarters oversees the development, contrasting prior workflows that required 20-30 minutes of dashboard navigation now reduced to 30 seconds via prompts.
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