capital · May 17, 2026
Meta partnership ads double year-over-year per eComm summit takeaways
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Partnership ad spend on Meta doubled year-over-year according to takeaways from Vervaunt's eComm summit in London on May 15, 2026. Acquisition costs rose 22% for Meta globally. The format allows the same ad to run through both brand and creator pages with Meta dynamically selecting the entity. Users create whitelisting CBOs with one ad set per page to track performance.
Spend governor blocked model creation: provider_circuit_open (lane=dev, provider=together)