distribution · May 21, 2026
Saucony Names Kula New CMO
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Saucony named Wendy Kula as chief marketing officer on May 12, 2026 in Rockford, Michigan. Wendy Kula most recently served as VP of women’s brand marketing North America at Nike and held earlier senior marketing roles at Aerie and MISSION. She will direct Saucony’s global marketing organization to shape presence in performance running, lifestyle, and culture. Saucony President Rob Griffiths stated Wendy Kula understands how to build relevance with today’s runner while honoring performance brand credibility. Wendy Kula will oversee global brand marketing, digital marketing, creative, and go-to-market strategy and partner with product, sales, and DTC teams for brand clarity and growth in key franchises.