people · May 16, 2026
Iterable CEO Sam Allen Assumed Role in July 2025 from Salesforce Position
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Sam Allen became Chief Executive Officer of Iterable in July 2025. His prior role was EVP & Global Chief Pipeline Officer at Salesforce from May 2024 to July 2025, following EVP & Global COO at Tableau from February 2022 to May 2024. Allen attended The Wharton School studying Finance and Economics. He has managed $3B+ P&Ls across Fortune 50 and startup environments.
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