people · May 20, 2026
Artisan AI Founder Acknowledges Ragebait Strategy in Stop Hiring Humans Ads
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Artisan founder and CEO Jaspar Carmichael-Jack at age 23 acknowledged the Stop Hiring Humans billboard campaign as ragebait designed to capture attention and provoke discussion. The San Francisco startup markets AI-powered employees for outbound sales automation. The campaign features slogans such as Humans are so 2023 and Hire Artisans, Not Humans. Carmichael-Jack said the provocative approach was chosen after softer messaging failed to draw eyes.
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