distribution · May 21, 2026
Block's Square Adds The Hat as Unified Commerce Platform for 11 Locations
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Block Inc.'s Square partnered with The Hat pastrami chain on May 20, 2026, to deploy its unified commerce platform across 11 locations. The deal expands The Hat beyond California with real-time visibility, standardized workflows, and tools including Square for Restaurants for centralized menu management, Square Register for high-volume counter service, Square Marketing for loyalty programs, and early-access Square for Drive-Thru. Q1 2026 Square gross profit reached $982 million, up 9% year-over-year, on gross payment volume of $61.2 billion, up 13%. Similar Square adoption occurred at Black Seed Bagels in New York City locations. Competitors Toast won Hungry Howie's 500 locations and Alinea Group while Fiserv expanded Clover Reserve powered by Tabit.