people · May 21, 2026

Saucony Names Wendy Kula as New Chief Marketing Officer

Saucony named Wendy Kula chief marketing officer on May 12, 2026. Wendy Kula joins from Nike where she held the role of vice president of women’s brand marketing North America and earlier positions including senior director of global consumer digital direct marketing. She replaces Joy Allen-Altimare who departed in November 2025 with Rob Griffiths acting as interim CMO since that time. Wendy Kula will direct global brand marketing, digital marketing, creative, and go-to-market strategy while collaborating with product, sales, and direct-to-consumer teams for brand clarity and franchise growth. Saucony, a Wolverine Worldwide brand, saw full fiscal year 2025 net sales rise 31.1 percent to $533.1 million from $406.5 million the previous year.