people · May 17, 2026
Cognism Publishes 2026 State of Cold Calling Report with 2.7% Dial-to-Meeting Rate
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Cognism released its State of Cold Calling report analyzing 204,000 cold calls from B2B SDR teams. The report states the industry-average dial-to-meeting rate reached 2.7% in 2026, up from 2.3% the prior year. Cognism's own SDR team achieved an 11.3% dial-to-meeting rate. The data also shows callbacks to previously contacted prospects connect at 26.85%.
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