product · May 21, 2026
Omnisend MCP Enables AI-Driven Email and SMS Workflows in ChatGPT
Share the canonical public link.
Omnisend launched an AI tool called Model Context Protocol (MCP) for merchants to create campaigns and analyze results directly within ChatGPT. Merchants can query performance with prompts such as "What drove my revenue over the last 7 days?" or request actions like "Create a reactivation campaign for customers who haven't purchased in 30 days." The integration speeds up campaigns from idea to execution and is available worldwide to active Omnisend users via the Omnisend app in ChatGPT, potentially requiring a paid ChatGPT plan. Bernard Meyer, AI Operations Manager at Omnisend, noted: "MCP is based on a simple idea: people do not want another place to work." The article was published on May 12, 2026.