people · May 17, 2026
Tealium Launches Audience Discovery for Snowflake as Native App
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Tealium launched Audience Discovery for Snowflake on May 14, 2026. The Snowflake Native App enables joint customers to build, govern, and activate audiences directly within Snowflake using natural language via Cortex, point-and-click, or AI-assisted SQL. Features include zero-copy governance, live histograms, dual activation modes for batch or real-time, and no data movement. Mike Anderson, CTO and Co-Founder of Tealium, said the data cloud is the brain of customer operations. The app becomes available globally on Snowflake Marketplace in Q2 2026.
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