capital · May 17, 2026
Sentry Insurance Completes Acquisition of The General from American Family Insurance
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Sentry Insurance finalized its acquisition of The General from American Family Insurance. The deal enhances Sentry’s leadership in non-standard auto insurance with expanded capabilities. Pete Anhalt, previously president of Sentry’s Dairyland brand, will lead The General. The transaction marked Sentry’s largest acquisition in its 120-year history with a total value of $1.7 billion.
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