people · May 20, 2026
Appcast Releases 2026 U.K. Recruitment Marketing Benchmark Report
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Appcast issued its 2026 U.K. Recruitment Marketing Benchmark Report on April 27, 2026. The report details how a softening U.K. labour market affects hiring costs, candidate behaviour, and job ad performance. It draws on data from the company's programmatic recruitment marketing platform. The report serves as the fourth annual U.K.-specific edition. Appcast's 10th Annual Recruitment Marketing Benchmark Report, released earlier in February 2026, introduced candidate disposition and global hiring metrics across 302 million clicks.