people · May 21, 2026
Daytona 500 Boosts NASCAR Gaming Efforts with Increased Players
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NASCAR reported increased playtime and engagement in its video game efforts following the Daytona 500. Driving Empire in Roblox gained 3.65 million visits and 1.2 million unique players during the event. The update achieved 375,000 daily active players, 70% higher than average. NASCAR saw similar gains in iRacing and eNASCAR from the February 15 race.
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