people · May 20, 2026
Artisan AI Launches Controversial Stop Hiring Humans Billboard Campaign
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Artisan AI launched a Stop Hiring Humans billboard campaign across California to Times Square and Manhattan bus stops. The campaign cost less than $50,000, generated tens of millions of online impressions, hundreds of news articles, and thousands of death threats. CEO Jaspar Carmichael-Jack stated the shock-value strategy pivoted from softer messaging like Be more productive to provocative slogans including Artisans Won't Complain About Work-Life Balance and Artisans Won't Come into Work Hungover. Bernie Sanders criticized the campaign questioning displaced workers survival; Emory University law professor Ifeoma Ajunwa debated societal attitudes toward human workers; Artisan has 35 current employees and 22 open positions.