capital · May 22, 2026
Zeta Global Joins Snowflake OSI and Announces OpenAI Partnership
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Zeta Global joined Snowflake's Open Semantic Interchange (OSI) initiative in mid-May 2026 and confirmed an OpenAI partnership for advertising operations. CEO David Steinberg announced the OpenAI agreement at the JPMorgan conference, building on prior use of OpenAI technology in Zeta's Athena AI marketing platform. Zeta reported Q1 2026 revenue of $396 million, up 50% year-over-year, and raised full-year guidance to a midpoint of $1.785 billion. Bank of America resumed coverage with a Buy rating and $24 price target.
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