capital · May 14, 2026
Canva Acquires Ortto and Simtheory to Expand Marketing Automation Capabilities
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Canva completed its acquisition of Ortto on May 13, 2026, alongside Simtheory, to integrate customer data and marketing automation into its platform. Ortto, founded by Mike Sharkey and formerly known as Autopilot, raised $46 million from investors including Blackbird Ventures, Salesforce Ventures, and Rembrandt Venture Partners before the deal. The acquisition marks Canva's fourth and fifth purchases in 2026, enabling Ortto's tools for journey building and email delivery to support Canva Grow's full marketing lifecycle from planning to execution. Ortto's users sent over 210 million emails in the year after its 2022 rebrand, reflecting 16% month-on-month growth prior to integration.
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