people · May 22, 2026
Zapier MCP Enables Real Estate Broker to Handle 11,000+ Leads with AI Agent
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Wade Foster posted on LinkedIn about Zapier MCP turning real estate broker Marcus Rush at Rush Home into an AI engineer. The broker now manages 11,000+ leads using 8 humans plus a custom AI agent named Russ with its own email address. MCP unlocked custom scoring of leads against buyer versus seller intent, response timing, and call duration signals. A year prior, workflows were limited by CRM trigger capabilities alone.
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