distribution · May 16, 2026

Retell AI Details Zoho CRM Voice AI Integration via REST API

Retell AI published a guide on voice AI integrations with Zoho CRM on May 15, 2026. The integration uses Zoho's REST API with OAuth scopes per agent to create leads, update contacts, fetch account context, and trigger Deluge workflows during calls. Agents schedule meetings via calendar layers and write timestamps to lead records while firing completion events to fan out actions across CRM, Desk, Campaigns, and Books modules. Setup requires generating a Zoho client scoped to modules like Leads and Deals, then configuring function-calling endpoints in agent flows. Lower-cost plans throttle API calls aggressively, recommending paid tiers for high-volume use with cached reference data.