product · May 14, 2026
Erin McInrue Savage Departs ActiveCampaign for Head of Brand Role at Assort Health
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Erin McInrue Savage announced her departure from ActiveCampaign on May 12, 2026, to join Assort Health as Head of Brand & Content. She led the content team in scaling a data storytelling engine and launching the AI Lab using data from 8.3 million campaigns, shifting from basic AI awareness to product shipments in weeks rather than quarters. The AI Lab now attracts 77,000 marketers with research cited by Forbes and MarketingProfs. Savage emphasized proprietary data over opinions in building brand content.
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