product · May 21, 2026
Klaviyo Launches AI Agents Including Composer in Private Beta for Marketing Campaigns
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Klaviyo introduced AI agents such as Composer in private beta, enabling users to build complete email, SMS, and WhatsApp campaigns from plain-language prompts using existing customer data and segments. The agents support cross-channel coordination, behavior-based segmentation, and optimization based on performance history. Registration for the K:BOS 2026 conference remains open at $199 through May 31, 2026. Klaviyo positions the agents as part of its autonomous B2C CRM platform.
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