product · May 20, 2026
Iterable Unveils Nova Agent for Real-Time Personalization and Predictable Growth
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Iterable announced Nova Agent on April 22, 2026, an AI agent built to act on customer behavior in real time. Nova Agent orchestrates AI agents to build, audit, personalize, and optimize marketing campaigns while pairing with Unknown User Activation and Google Ads integration. Priya Gill, chief marketing officer at Iterable, stated marketing teams cannot keep up using yesterday’s workflows and real-time decisioning delivers speed and intelligence advantages. Yvette Rojas of Joybird and Justin LeBlanc of Priceline confirmed Nova Agent simplifies data-to-action paths and handles manual campaign execution.
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