product · May 21, 2026
Braze Shifts to AI-First Engineering with 60 Percent AI-Generated Code in Months
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Braze completed its shift to AI-first engineering practices within a few months. Over 60 percent of the company's committed code is now generated by AI. Adoption accelerated due to high model quality from Claude Code and Opus 4.5 along with deployment of a greenfield MCP server. Engineers currently face rising inference costs spending tens or hundreds of dollars per day on AI usage. The changes position Braze ahead in scaling complex customer engagement systems.
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