product · May 20, 2026
Attentive Launches Visibility AI to Improve Deliverability and Revenue Performance for RCS for Business
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Attentive launched Visibility AI on May 20, 2026, to maximize RCS for Business value through inbox visibility signals that ensure messages land in the primary inbox rather than unknown senders. The tool builds on Attentive’s patented two-tap mobile technology and adds Auto-upgrade for seamless SMS to RCS transitions. Karine Terzibachi, Chief Business Officer at Attentive, explained that the features help brands adopt RCS while maintaining strong performance and consistent user experiences. FragranceNet RCS campaigns achieved 45% lift in click-through rate, 37% lift in conversion rate, and 36% lift in revenue per send versus SMS, with rich media carousels delivering 106% CTR lift, 50% conversion lift, and 47% revenue per send lift. Attentive has sent hundreds of millions of RCS messages and supports more than 250 approved RCS agents across industries since its 2024 U.S. launch with Google.