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capital · May 20, 2026

Asana Appoints Jo Gaines as GM for APAC Region Effective May 18, 2026

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Asana appointed Jo Gaines to the role of general manager for the Asia-Pacific region on May 18, 2026. Jo Gaines previously served as Head of Channel APJ at Asana, where she led partner business growth including onboarding new strategic partners and designing the channel partner program. She brings over two decades of experience in the Asia Pacific region from prior senior leadership roles at Salesforce and Krux Digital focused on data and AI investments. Kevin Knieriem, Chief Revenue Officer at Asana, stated that Gaines spent over two decades building technology businesses across Asia Pacific from scaling data markets at Salesforce to building Asana's enterprise go-to-market in APAC.

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