capital · May 20, 2026
Insider One Acquires Bluecore Retail Martech Unicorn for Agentic AI Expansion
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Insider One acquired Bluecore on May 13, 2026, to bolster its position as the leading agentic customer engagement platform. Bluecore provides over 400 enterprise brands with personalized shopping experiences through its identity graph and predictive automation. The move expands Insider One’s data infrastructure for real-time autonomous decisions at enterprise scale. Insider One co-founder and CEO Hande Cilingir noted that the platform serves as the execution layer where decision ownership has shifted to intelligent systems. Bluecore processes more than 10 billion daily shopper events across its network.
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