distribution · May 20, 2026
Gentle Monster Shanghai store to close on May 24 after 2025 revenue decline linked to JENNIE partnership end
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Gentle Monster plans to close its Shanghai store on May 24, 2026. The brand recorded its first revenue decline in 2025. Industry insiders attribute the drop to the expiration of its partnership contract with JENNIE. Gentle Monster opened the Shanghai location in 2023 as part of its Asia expansion. The closure follows a year of shifting consumer trends in the luxury eyewear market.
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