product · May 22, 2026
Pricing Comparisons Note ActiveCampaign Contact-Based Model Changes from Late 2025
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ActiveCampaign implemented changes in November 2025 to charge for all contacts including unsubscribed, bounced, and unconfirmed ones. Starter plan pricing stands at $15/month for 1,000 contacts with Plus at $49/month and higher tiers scaling upward. Comparisons published in 2026 highlight how contact-based scaling differs from competitors offering flat or lower per-contact rates. The policy affects new and legacy users transitioning to updated plan structures introduced in mid-2024. ActiveCampaign provides no free plan beyond a 14-day trial.
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