product · May 20, 2026
Honeycomb Launches Strategic Partnership with Embrace for End-to-End Observability
Share the canonical public link.
Honeycomb announced a strategic partnership with Embrace on May 18, 2026, to enable end-to-end observability across the full stack by leveraging OpenTelemetry. Customers can now connect frontend and backend data seamlessly, avoiding the need for manual correlation and context-switching between tools. Embrace's SDKs, built on OpenTelemetry, forward metrics such as session counts and network requests and traces with W3C trace context directly into Honeycomb. This allows backend teams to access frontend signals and mobile/web teams to link experiences to backend issues, with traces including device info and user context. The integration is lightweight, requiring only an API key, and supports major platforms like Android, iOS, Web, React Native, Unity and Flutter.