MailerLite hires 20 new engineers to scale their email automation platform amid growing demand.

MailerLite's hiring of 20 engineers signals a push to enhance its email automation capabilities, potentially allowing it to better compete with established players like Mailchimp and Klaviyo by improving platform scalability and innovation in response to rising demand for cost-effective email marketing tools. This could pressure smaller competitors in the B2B email space to accelerate their own tech investments to maintain market share.