people · May 16, 2026
Groove Commerce Launches Dedicated B2B eCommerce Agency for Manufacturers
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Groove Commerce launched The B2B eCommerce Agency on May 13, 2026. The new venture exclusively serves mid-market manufacturers and distributors with strategic planning, systems integration, and customer-focused digital commerce solutions. Groove Commerce CEO Ethan Giffin leads the effort to modernize B2B operations and reduce manual work for clients. Groove Commerce plans an October 2026 event in Baltimore to introduce the agency to local middle-market manufacturers.
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