capital · May 16, 2026
HBX Group Acquires Israeli Travel-Tech Startup Bridgify in Performance-Based Deal
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HBX Group completed the acquisition of Bridgify on May 13, 2026, for an initial €3 million with potential to reach hundreds of millions of dollars upon meeting milestones. Bridgify, founded in 2019 by Amit Shamni and Yaniv Green with 15 employees in Israel, offers AI recommendation algorithms and API connectivity for over one million travel experiences. The move broadens HBX Group's experiences distribution while integrating AI for personalization and scalability. Amit Shamni, CEO of Bridgify, described the deal as a milestone for scaling capabilities globally.
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