capital · May 20, 2026
Canva Acquires Simtheory and Ortto to Boost AI and Marketing Power
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Canva announced acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company on April 8, 2026. Ortto combines customer data platform capabilities with omnichannel marketing automation including AI-powered responses. The deals advance Canva's shift toward an AI-first platform for the full work and marketing lifecycle. Founders Chris and Mike Sharkey lead the integration into Canva's AI and marketing teams. Canva previously acquired Doohly two weeks earlier and Cavalry plus MangoAI six weeks earlier.
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