people · May 20, 2026
Sukhinder Singh Cassidy Announces Xero Multi-Year Partnership Expansion
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Xero CEO Sukhinder Singh Cassidy announced a new multi-year partnership on May 19, 2026. The deal builds on an existing relationship with Aston Martin Aramco Formula 1 team. Cassidy highlighted opportunities to improve branding and customer experiences through the collaboration. The partnership entered its first year in 2024 with Xerox as the office technology provider.
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