capital · May 20, 2026
Insider One Acquires Bluecore to Expand Agentic AI Customer Engagement Platform
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Insider One announced on May 13, 2026, that it acquired Bluecore, a retail marketing technology company. Bluecore serves more than 400 US enterprise brands including ALO Yoga, J.Crew, Sephora, Bloomingdale’s, The North Face, Ralph Lauren, QVC, and Michael Kors. The acquisition strengthens Insider One’s agentic AI platform for autonomous end-to-end customer engagement by adding Bluecore’s Transparent ID Network that processes over 10 billion daily shopper events. Bluecore co-founder and CEO Fayez Mohamood said Insider One’s product is five years ahead of the market. Insider One serves over 2,000 customers including Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP.