people · May 16, 2026
Improvado VP of Products Roman Vinogradov Updates Programmatic Platforms Comparison for 2026
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Roman Vinogradov VP of Products at Improvado published the updated guide on May 13 2026 evaluating 8 demand-side platforms. Improvado integrates with DV360 Trade Desk and Amazon DSP to normalize metrics and reduce 15-30% attribution discrepancies from multi-platform setups. The guide notes global programmatic ad spend will surpass $200 billion in 2026. Roman Vinogradov VP of Products at Improvado highlighted Improvado's 1,000+ connectors and AI Agent for cross-platform ROAS queries.
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