people · May 18, 2026
Artisan CEO Jaspar Carmichael-Jack Explains 'Stop Hiring Humans' Billboard Campaign
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Artisan CEO Jaspar Carmichael-Jack published a blog post on May 3, 2026 explaining the company's 'Stop Hiring Humans' billboard campaign. The campaign promotes AI sales agent Ava for automating cold outbound tasks like email blasting and list-building. Artisan positions Ava alongside human SDR teams using a human dialer for cold calling to reduce burnout with average BDR tenure of 14 months. Customers' GTM teams grow rather than shrink after deploying Artisan, redirecting humans to discovery calls and deal strategy. Jaspar Carmichael-Jack founded Artisan in 2023 and advocates for universal basic income alongside AI productivity gains.
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