capital · May 16, 2026
HBX Group Acquires Bridgify for Up to Hundreds of Millions in Travel Experiences Deal
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HBX Group acquired 100% of Bridgify on May 13, 2026, with €3 million paid upfront and the majority tied to performance milestones. Bridgify provides an AI-native platform with access to over one million curated travel experiences and proprietary recommendation algorithms for personalization. The deal expands HBX Group's experiences ecosystem and accelerates AI use in automation and content distribution. Nicolas Huss, CEO of HBX Group, noted the acquisition simplifies travel product integration across the global network.
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