product · May 16, 2026
Clay Positions as Creative Tools for Growth Teams with New Functions Feature
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Clay positioned itself as creative tools for growth teams after narrowing in on go-to-market teams doing outbound. Clay announced a new feature called Functions which standardizes workflows. Clay likened the consistency to pizza dough from Mark Iacono of Lucali in Brooklyn. Clay went from $1M to $100M in ARR with improved production quality and a studio team.
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