people · May 20, 2026
Iterable Appoints Sam Allen as CEO with Andrew Boni as Chief Scientist
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Iterable appointed Sam Allen from Salesforce as Chief Executive Officer effective August 1, 2025. Founder Andrew Boni transitioned to Chief Scientist role to focus on product and AI roadmap including Iterable Nova. Allen leads expansion of enterprise business and global footprint while advancing AI-powered customer engagement. Boni continues on the Board of Directors alongside his new responsibilities.
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