distribution · May 16, 2026
Adyen Consolidates Lavazza Digital Payments Across International Markets
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Adyen began consolidating Lavazza's digital payments operations across international markets on May 13, 2026, to support B2B and B2C e-commerce and retail growth. The partnership operates initially in B2B in the United States and direct-to-consumer channels in the United Kingdom and Australia, with rollout planned for seven additional markets through 2026 and 2027 including B2C in Italy in the second half of 2026. Adyen provides end-to-end payments infrastructure with data insights and financial products in a single global solution, linking retail, ecommerce, and B2B channels. Roelant Prins, Chief Commercial Officer at Adyen, noted the unified platform turns fragmented data into a commercial advantage through phased market-by-market expansion. The rollout includes B2C in the US and Germany before end of 2026, plus B2B in Australia, UK, France, and Denmark in Q4 2026.