people · May 20, 2026
Artisan AI Founder Responds to Backlash Over 'Stop Hiring Humans' Marketing Campaign
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Jaspar Carmichael-Jack, founder and CEO of sales company AI Artisan, responded in an article published this month to backlash over the controversial 'Stop Hiring Humans' billboard campaign. Ads appeared in cities including San Francisco, New York, and London promoting replacement of staff with AI avatar Ava. The CEO clarified that the slogan targets a category of work rather than humans broadly and noted the provocative approach works because it is uncomfortable. Jaspar Carmichael-Jack added that the company does not want people to stop hiring humans overall.
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