people · May 18, 2026
National Advertising Division Recommends OLLY Modify Kids Chillax Claims
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The National Advertising Division recommended on March 2, 2026 that OLLY PBC modify claims for its Kids Chillax dietary supplement. The ruling addressed claims that the product supports a calm and relaxed mood for ages 7+ without implying reduced activity levels. Competitor Bayer HealthCare LLC brought the challenge. OLLY PBC submitted new evidence after an earlier appeal to the National Advertising Review Board. OLLY PBC had previously discontinued certain claims for the product during prior proceedings.
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