people · May 16, 2026
HubSpot Shifts to Outcome-Based Pricing for AI Agents in April 2026
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HubSpot introduced outcome-based pricing for Breeze Customer Agent at $0.50 per resolved conversation and Prospecting Agent at $1 per qualified lead starting April 14, 2026, replacing prior access-based models. CEO Yamini Rangan stated customers pay when the agent works and added 28-day free trials for agents and AEO to prove value earlier. Total credits consumed grew 67% quarter-over-quarter in Q1 2026, with Customer Agent driving the largest share. The changes followed customer feedback on proving value and included sales team training that temporarily reduced April capacity.
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