capital · May 16, 2026
Insider One acquires Bluecore on May 13, 2026 amid G2 leadership in marketing automation
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Insider One acquired Bluecore on May 13, 2026. Insider One retained #1 leadership in 11 G2 Spring 2026 categories including Marketing Automation where it scored 89 alongside ActiveCampaign at 89. Insider One achieved 100/100 user satisfaction in every category and ranked #8 Best Software Product in the World. The company reported 150 brands migrated from legacy platforms in the past year with up to 5X faster time-to-value. Insider One leads in 225 of 428 G2 reports and outperforms ActiveCampaign in Ecommerce Personalization with scores of 100 versus 80.