people · May 20, 2026
Zeta Global Joins Snowflake Open Semantic Interchange for AI Marketing Data Standard
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Zeta Global joined Snowflake's Open Semantic Interchange initiative on May 14 2026. Zeta Global provides AI marketing cloud solutions to large enterprises and announced the move to build open standards for trusted interoperable AI and analytics. The partnership announcement coincided with Zeta Global's presentation at the JPMorgan Global Technology Conference. Zeta Global stock rose over 4% on May 16 2026 with 6.9 million shares traded.
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