product · May 18, 2026
Improvado AI Product Lead Dmitry Korzhov Publishes MCP Server Guide for Marketing Analysts on May 15, 2026
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Dmitry Korzhov, AI Product Lead at Improvado, published an article on May 15, 2026 explaining Model Context Protocol servers as connectors between AI agents and data sources that translate natural language queries into API calls or database queries. The MCP protocol launched by Anthropic in November 2024 grew to over 10,000 servers by early 2026. Improvado positions its platform to support MCP integration by aggregating data from 1,000+ sources, normalizing schemas, and exposing an MCP-compatible interface for AI agents to query unified marketing datasets without custom connectors. Improvado connects to 1,000+ marketing and sales data sources with zero custom code and ships with pre-configured data models for multi-touch attribution and campaign taxonomy standardization.