people · May 16, 2026
Cognism Appoints Croud as Strategic Paid Media Partner Across UK, France, Germany, US
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Cognism appointed Croud as its strategic paid media partner on May 5, 2026. The partnership supports growth in the UK, France, Germany, and the US and coincides with Cognism's new brand launch and 'Fluent in Data' positioning. Croud began with a strategic consultancy project in late 2025 that refined Cognism's ideal customer profile, market positioning, and media mix before moving to a full retainer engagement. Croud works alongside Cognism's team and creative agency BBD Perfect Storm to implement media strategies, mixes, and measurement frameworks. The engagement aims to drive commercial impact and Return on Intelligence from day one.
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