people · May 15, 2026
Saucony Appoints Wendy Kula as Chief Marketing Officer
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Saucony appointed Wendy Kula as chief marketing officer on May 12, 2026. Wendy Kula previously served as vice president of women’s brand marketing, North America at Nike for over 10 years with additional senior director roles in digital direct marketing, member services, and brand marketing for Nike training club. She replaces Joy Allen-Altimare who left Saucony in November 2025 while Rob Griffiths served as interim CMO. Wendy Kula will oversee global brand marketing, digital marketing, creative, and go-to-market strategy at Saucony while partnering with product, sales, and DTC teams to strengthen brand clarity and support growth across performance and lifestyle franchises. Saucony is owned by Wolverine Worldwide and reported net sales of $125.9 million in Q4 2025, up 26.4 percent from $99.6 million the prior year.