people · May 16, 2026
Improvado AI Adoption Hits 91% as Marketing Manager Jobs Rise 14% Year-Over-Year in 2026
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Dmitry Korzhov AI Product Lead at Improvado reported AI adoption in marketing reached 91% in 2026 up from 63% in 2025. Improvado connects 1,000+ data sources and maps 46,000+ metrics automatically while its AI Agent enables plain-English queries across unified data. Marketing manager job postings grew 14% year-over-year in 2026 even as 19.20% of teams deploy AI agents for automation. Dmitry Korzhov AI Product Lead at Improvado stated AI campaigns finish 60-70% faster than manual workflows.
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